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Public Relations Portfolio
Press Releases
As an intern at DAYLY, a gut health start-up company, I wrote two press releases to launch their new product: DAYLY Gut Health.
Save Your Butt By Healing Your Gut In 2023
SYDNEY – Jan. 19, 2023 – Everyone’s New Year’s resolution is to improve their health. But exercise, diets, and juice cleanses are a big commitment and...
The Key To Digestive Freedom
SYDNEY – Jan. 19, 2023 – Gut issues are a pain in the butt. Literally. They often lead to bloating, food sensitivities, and restrictions. These are all gut...
Crisis Plan
As part of a course, a classmate and I created a crisis comm plan for Operation Jump Start, a nonprofit in Long Beach
Operation Jumpstart Crisis Communication Plan
In the crisis communication plan, we created a crisis task force, outlined key stakeholders, and crafted sample key messages for different situations.
Public Relations Campaigns
As part of a course, I created two public relations campaigns. I worked on the Daily Forty-Niner Archives campaign with a group of classmates and I created an individual social media campaign for DAYLY.
Daily Forty-Niner Archives Campaign
In the Daily Forty-Niner Archives campaign, we performed in-depth research and created a strategic plan to raise awareness of the new archives.
DAYLY Social Media Campaign
In the DAYLY Social Media campaign, I researched and determined the best practices to increase awareness and engagement for their target audience.
PR Case Analysis
As part of a course, I analyzed a public relations case study on Bud Light's campaign, "Up for Whatever."
Bud Light's "Up For Whatever" Campaign
I thoroughly analyzed Bud Light's "Up For Whatever," campaign by outlining the company's errors and determining the proper crisis procedure.
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